What are England Squash doing to market the programme?

For each Squash Stars intake, we will deliver a national advertising campaign across Google, Facebook and Instagram specifically targeting parents. We are also targeting regional press (TV, radio, papers and local listings) where there is a high level of Squash Stars activity. Furthermore, we are engaging influencers across the sport to amplify the message on their channels and encouraging advocates such as players and coaches to spread the message as far and wide as possible.

We are specifically targeting parents aged 24 to 45 years across all Squash Stars locations.